Back to the Future

Thinking about Public Relations as your major?

here's a brief history on PR

     Public Relations, or as the Greeks call it sematikos, has the definition to signify, or to mean.  For thousands of years public relations has been with us, in 50 b.c. Julius Caesar wrote the first campaign to publicize his military exploits.  His goal was to convince the Roman people that he would make the best head of state, and through his personal skills and speech skills he was able to make his way to the top.

     When we look into the strategic ways human success in the public relations field we can narrow it down to a few bullet points:

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  Tell the truth
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  Provide accurate facts
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  The public relations director must have access to top management and must be able to influence decisions

     Public relations is all about the relationship with the company and to the people, this involves much communication.  The company will succeed on performing good deeds for the consumers.  When creating a good foundation for human communication in the public relations firm we include:

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  PR is a public service
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  It should promote good ideas and progress
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  PR should build a public conscience

     With these ideas the company can succeed through the process of human communication.  When we look back on the history of PR we can succeed in the future strengths of tomorrow.  The more we know and understand the more we can grow in the company of public relations.

Provided information by Rowan University Communication Institute - 2000